Burberry and Marcus Rashford deck the school halls with thousands of books

In the UK, nearly 400,000 children do not own a book. It is an irrefutable statistic given that reading for pleasure has a greater impact on life achievements than socioeconomic background and is more important for a child’s cognitive development than their parents’ level of education. Knowing this, Burberry and Marcus Rashford (a stunned cover star, soccer player, poverty activist, and the envy of every mother across the country) vowed to help underprivileged children catch up on books.

Burberry announced today that it will pay for libraries in 10 underfunded schools in Manchester, Yorkshire and London, donating 8,000 books and providing training for another 200 teachers across the country. In addition, all 10 schools will participate in the Marcus Rashford Book Club, a program that Rashford and Macmillan created for children earlier this year – all of which will benefit more than 3,500 children in total. “These kids need an escape from reading more than most, and access to books shouldn’t be restricted to the area they grew up in. After coming out of the pandemic, there was a huge need for safe spaces—a space where kids could just come in and process their feelings,” says Rashford. : “I am really proud of what we have achieved here.

A bit of a Christmas tradition – last year the footballer returned to his old youth club with the fashion house, and made donations to global children’s charities – Burberry has captured its goodwill with a series of photos taken by Campbell Addy, Dazed editor-in-chief IB Kamara, and Make-up artist Isayama Ffrench. Depicted with massive blank page backgrounds, the trio turned kids into dinosaurs, doctors, fashionistas and superheroes. “The kids drove the creativity, and we worked with them to achieve what they imagined for themselves in the future,” says Camara. “They were so confident, smart and were so detailed about what they wanted, which I loved. It’s nice to see how ambitious and exciting their ideas were.”

Although Camara envisioned himself as a doctor when he was young, it was the postman who became the first to feel familiar with him – “I thought he was so cool!” On the other hand, Ffrench was much more subtle in her tastes. “Magic Faraway Tree by Enid Blyton and The scream of terror A series by R.L. Stine were my favorite books as a kid,” she says, “after spending the shot drawing fangs on seven-year-olds while making cardboard stethoscopes, space helmets, and travel bags.” Little change of lipstick and eyeliner the eyes! It just felt so refreshing to let go of ourselves, think fast, and create things with what we had at hand. Working like this is very rare in the beauty industry, where everything has to look spotless most of the time, so it was a relief to create big, colorful, kid-like looks.”

However, the typical kids, who all work on schemes run by the National Literacy Trust, steal French and Camara. “They’re not self-conscious at that age, and I’d be glad to see it,” French says. “In fact, the first thing they told us was that they were having the best day ever – even though they had to come to their school during the holidays.”

Scroll through the gallery above to see what Kamara, Ffrench, and Campbell have created, and head over to Burberry to read more about their festive funding.

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