How much did Rajinikanth’s Annaatthe really make at the box office? Here’s a reality check

If you’ve been keeping up with all the updates to the collection of Rajinikanth’s latest film, Annaatthe, you may have come to understand that the film has set the box office on fire, despite record rain that has wreaked havoc. in parts of Tamil Nadu.

Sun Pictures, the producers of Annaatthe, has maintained radio silence on the issue of the movie’s box office. In the absence of a transparent system to track every ticket sale in Tamil Nadu and the reluctance of producers to share collection numbers, the media had to rely on various sources to get an idea of ​​the box office performance of Annaatthe by Rajinikanth.

By all accounts, Annaatthe had a massive opening all over the world. The film opened in theaters on November 4 and November 6, one of India’s leading ticketing platforms posted a thank you tweet for Annaatthe, for generating record ticket sales after the end of the second lockdown. induced by Covid-19. “#Annaatthe surpasses one million tickets sold on #BookMyShow as of November 5, becoming the first movie to hit the million mark after the second Unlock in 2021! (sic) ”, read a post on the BookMyShow account.

It’s rare that BookMyShow tweets specific numbers and gives us an idea about the movie’s box office performance. The Twitter identifiers of some individual screens like Thanjavur GV Studio City Multiplex kept the spirits of Rajinikanth fans high by constantly sharing updates on full shows.

“With the tremendous support of the family audience, #Annaatthe is working successfully at @gvstudiocitytnj. Pic has taken today (November 14, day 11) on the Evening Show. “The criticism will not affect the film, if most of the people accept it.” #Annaatthe has proven it (sic), ”reads a post about Thanjavur’s identifier GV Studio City Multiplex.

It’s fair to assume that in certain parts of the state, Thalivar’s movie continued to draw crowds in large numbers. But is a solid return in a few pockets enough for the film to fetch over Rs 200 million in the two weeks after its release?

Manobala Vijayabalan, who has been the sole and unofficial source for most, if not all, of the media coverage of Annaatthe’s box office takings, attests that the film has raised over 200 million rupees from ticket sales. all over the world.

“Midweek RECOMMENDED movie,” tweeted Manobala, who has more than 42,000 followers on Twitter, including the likes of Bollywood producer Boney Kapoor, as part of his ongoing update on the Annaatthe collection. In the same tweet, he provided the daily compilation of the film in its second week, setting the Rajinikanth protagonist’s box office business at Rs 142.05 cr in Tamil Nadu alone.

A few hours later, Manobala, who identifies himself as a film industry columnist and tracker, followed another box office break at Annaatthe. This time he claimed that the film’s worldwide collection amounted to Rs 228.79 as of Thursday.

So how does Manobala get access to such details of the box office figures? “The box office numbers we get come from reliable sources and the people who pay taxes on those numbers share it with us. At the same time, we also do our individual follow-up, only if we both get closer will we share it with the public ”, Manobala responded to a questionnaire sent by indianexpress.com.

Rajinikanth Rajinikanth’s Annaatthe released on November 4.

Cinetrak, an entertainment controller, who also tracks the box office business for all films, paints a much more conservative picture of Annaatthe’s collection thus far. On November 9, the controller tweeted, “#Annaatthe from @rajinikanth bites the dust on her first Monday in Tamil Nadu raising ₹ 2.8 crore. The 5-day gross cume is trading at ₹ 71.8 crore (sic) “.

Cinetrak, on November 11, pegged the film’s first week collection in Tamil Nadu at Rs 75.15 crore. “#Annaatthe plummets more than 90% in the second weekend internationally. $ 325K on the second weekend for a total of $ 5.2M (₹ 38 cr). It will sell for less than $ 5.5 million (₹ 40 cr), ”the controller tweeted on November 15.

When indianexpress.com got in touch with some well-placed people in the Tamil film industry, they were unwilling to comment on the story. “It’s too controversial,” said one industry veteran.

When it comes to the superstar Rajinikanth, many who have different political opinions and different points of view, always try to find a way to demean both the star and his film. Unlike Hollywood, we do not have a transparent open box office system where the public can see it for themselves, so few groups will take this as an advantage to always share conflicting negative reports to create confusion among the public, “added Manobala.

There is little evidence to suggest that Annaatthe has incurred losses for its investors. Unlike Darbar, the distributors do not threaten to go on a hunger strike to demand compensation from Rajinikanth on the grounds of losses. A source previously claimed that Darbar’s poor performance had inflicted a cumulative loss of Rs 25 million on its distributors.

“Sun Pictures has directly released the film in theaters (which means there are no outside distributors in between). So we have no chance of incurring losses. We just show the film and give the agreed share to the producers, ”Tirupur Subramaniam, president of the Tamil Nadu Theater Owners Association, told us.

He also declined to confirm Annaatthe’s global business of more than 200 million rupees. “No one but the producer of the film can give accurate box office numbers. Most of them share based on assumptions. And I don’t like commenting on people’s assumptions. The collection differs from theaters to theaters, ”he added.

Annaatthe Rajinikanth in Annaatthe.

However, Subramaniam said that Annaatthe’s collection in his theater was “satisfactory”. He added that after a strong opening, seasonal rains reduced the film’s earning potential. “If it weren’t for the rains, the movie might have done better at the box office,” he said.

Enemy, which stars Vishal and Arya in the lead roles, has apparently failed to make a dent in the box office or lead an online box office debate. “Doctor was the best performing film (in terms of theatrical collection) after theaters reopened after the second closure,” Subramaniam said.

And the question remains, how much did Annaatthe make at the box office in the last two weeks? Is it more than 220 million rupees or less than that? At the end of the day, the only thing that matters to the average movie-going audience is whether or not a movie would provide the entertainment value that it had so hard to earn.

Did you get your money to see Rajinikanth in Annaatthe?

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