A Louth bookstore owner decided to close his shop on Black Friday to make a statement against consumerism.
Om Muckian, who owns Roe River Books in Dundalk, said an American holiday isn’t as suitable for small, independent stores as his.
“We’re closing our doors for today, it was something we thought about doing last year but didn’t, it’s just kind of a reaction to what Black Friday is saturating,” he told the Indo Daily podcast.
“It’s like you can’t put it on TV or open a newspaper or magazine without seeing it.”
Muckian said the holiday is “more geared toward big business as opposed to small, independent businesses.”
The Endo Daily: Black Friday reaction
“So this year I decided to give employees a day off, close the store and hope the world doesn’t stop spinning because of it,” he added.
The bookstore owner said he had only seen positive reaction to his decision so far, but said he would lose money by closing it for the day.
“We haven’t had any negative reaction to it so far, we mostly have positive reactions to it, and you know not to let customers down, and I said if anyone is really stuck on the day we’ll sort them out,” Mr. Muckian said.
“It’s going to cost us money, and the overhead is still riled up even when you’re not open, but I thought it was a very American idea for Black Friday and didn’t really fit in with independent retailers.”
The Dundalk man said many small retailers feel obligated to participate in Black Friday without wanting to, and that after COP26 he made the decision to boycott the holiday.
“Hopefully it will generate a little positivity and in light of COP26, the idea of putting capitalism on respite once in a while is not a bad thing,” he said.
“If you ask most small retailers, you will find that they hesitate to do Black Friday, but feel obligated to do so because everyone else is.
So that’s our way of saying, ‘Look, we’re not interested. “