The Norwegian postal service Posten, of all places, is celebrating LGBTQ rights with a sweet seasonal advertisement as unique as a snowflake.
The commercial, which looks more like an independent mini-movie directed by characters like Noah Baumbach or Richard Linklater, portrays the budding romance between a man named Harry and Santa over the course of a few Christmases.
The Independent Spirit Award-worthy ad, titled “When Harry Met Santa” (an obvious riff from “When Harry Met Sally”), begins with a shirtless Harry walking down the stairs on Christmas Eve to grab a glass of water and catch Santa delivering gifts. Harry receives a special gift of his own in the form of intense mutual attraction.
The following year, a crush Harry waits to see Santa again. By the third year, Harry decides to be more proactive and sleeps on his couch to await the arrival of Santa, who gently wakes him up by whispering, “You’re snoring” and promising to come back to him next year.
As the two grow closer over the years, a conflict arises as they realize that due to Santa’s long list of Christmas Eve obligations, they can only enjoy their sweet bond once a year and for a short period of time.
But it’s nothing more than a heartfelt letter, consisting of some nicely placed lyrics from Mariah Carey’s vacation. shipped via Posten – can’t be fixed.
Postal Service Marketing Director Monica Solberg told LGBTQ Nation that the announcement was made “to celebrate the 50th anniversary” of the decriminalization of homosexuality in Norway. He also added a bit of backstory for the company’s current Santa place by sharing that last year’s campaign focused on Santa being angry at Norway Post for taking part of his business from him.
“This year, Santa is happy that Norway Post can ease him a bit, so he can be with the person he loves,” he said.